In the age of convenience and digital connectivity, podcasts have emerged as a versatile medium for sharing ideas, stories, and knowledge. These podcasts are a convenient and popular way to share your thoughts, opinions, stories, and insights with the world. You can listen to podcasts anytime, anywhere, and on any device. Whether you want to learn something new, get inspired, or just have some fun, there is always a podcast for you.
Among the plethora of platforms available for hosting and sharing podcasts, Spotify stands out as a powerhouse, boasting millions of active users and a robust podcasting ecosystem. Spotify is one of the most widely used platforms for listening to music and podcasts. According to a report by Edison Research and Triton Digital, Spotify was the second most popular podcast listening platform in the US in 2020, with 25% of podcast listeners using it monthly. Spotify has over 320 million active users and over 60 million podcast episodes available.
If you want to start your own podcast, Spotify is a good choice for reaching a large and diverse audience. In this guide, we'll explore why Spotify is an excellent platform for podcasters and provide with a comprehensive step-by-step guide for people who are looking forward to creating podcast on Spotify.
In this article
Part 1: Why is Spotify a Good Platform for Podcaster?
Spotify's journey from a music streaming service to an all-encompassing audio platform has been nothing short of remarkable. Here's why enthusiasts or podcasters prefer starting a podcast on Spotify.
Easy distribution
You can easily submit your podcast to Spotify through an RSS feed. Once approved, your podcast will be available on Spotify within a few hours. You can also update your podcast information and episodes anytime through your RSS feed.
Vast Audience Reach
Spotify boasts over 345 million active users worldwide, making it one of the largest streaming platforms globally. By hosting podcast on Spotify, you tap into this enormous potential audience, increasing your chances of reaching a wider and more diverse listener base.
Wide exposure
Your podcast will be discoverable by millions of Spotify users who can search for podcasts by genre, topic, name, or keyword. You can also promote your podcast on social media and other platforms by sharing the Spotify link.
Engaged audience
Spotify users are more likely to listen to podcasts regularly and for longer durations than other platforms. According to a report by Voxnest, Spotify listeners spent an average of 6.2 hours per week listening to podcasts in 2020, compared to 5.8 hours for Apple Podcasts listeners.
Seamless Integration
Spotify seamlessly integrates podcasts with its music library. This means that users can easily discover, subscribe to, and listen to podcasts alongside their favorite music playlists. Your podcast becomes a part of their daily audio routine.
Discoverability
Spotify offers robust algorithms and personalized playlists that recommend podcasts to users based on their listening habits. This helps boost the discoverability of your podcast, increasing the likelihood of attracting new listeners.
Monetization Options
Spotify has rolled out monetization features, such as Spotify Ads and the Spotify Audience Network, which allow podcasters to earn revenue through advertising and sponsorships. This opens up opportunities for financial gain as your podcast grows in popularity.
Analytics and Insights
Spotify provides valuable analytics and insights to podcast creators, helping you understand your audience better. This data can guide content decisions, episode lengths, and marketing strategies to maximize your podcast's impact. You can access detailed data and insights about your podcast performance on Spotify through the Spotify for Podcasters dashboard. You can see metrics such as streams, starts, listeners, followers, demographics, locations, devices, and episode performance.
Part 2: How to Start a Podcast on Spotify?
Now that you understand why starting podcast on Spotify is an excellent choice for you, let's walk through the steps to get your podcast up and running on this popular platform.
Step 1: Create your Podcast
Creating a podcast on Spotify is like telling your own unique story, and it all starts with recording and editing your episodes. To do this, you'll need some basic tools: a microphone to capture your voice, a recording software to store your audio, and an editing software to make your podcast sound just right.
The good news is, there are plenty of options out there to fit your style. Some popular choices include Audacity, GarageBand, Adobe Audition, and Hindenburg Journalist. Pick the one that suits you best, and let your creativity flow!
Step 2: Host your Podcast
Once you've crafted your episodes, it's time to find a cozy digital home for them. This is where hosting services come into play. Think of them as your podcast's safe haven. They'll store your episodes and create something called an RSS feed. Don't worry; you don't need to be tech-savvy to handle this.
The RSS feed is like a digital map that tells Spotify (and other platforms) everything about your podcast, from its title and description to the cool artwork and where to find each episode. Popular hosting services like Anchor, Buzzsprout, Podbean, and Libsyn are here to lend a helping hand.
Step 3: Submit Your Podcast to Spotify
Now that your Spotify hosting is done and your podcast has found its shelter, it's time to introduce it to the world through Spotify. Head over to the Spotify for Podcasters website, and either log in with your existing Spotify account or create a new one. Once you're in, you'll spot the "Get Started" or "Add Your Podcast" button. Click it and enter your podcast's RSS feed URL. Spotify will send you a virtual high-five by email verification. After that, share some important info about your podcast, like its name, description, category, language, and country.
It's as easy as sharing your favorite recipe! Spotify will review your submission and give you the green light in just a few hours. Your podcast is now part of the Spotify family!
Step 4: Manage and Grow Your Podcast
Congratulations, your podcast is out in the wild on Spotify! But the journey has just begun. To make it thrive, Spotify offers a special place called the Spotify for Podcasters dashboard. Here, you can peek behind the curtain and see how your podcast is performing on Spotify. Get to know your audience better with insights into their behavior and preferences.You're not stuck with the same old recipe either; feel free to update your podcast information and episodes whenever you want, thanks to your trusty RSS feed.
With Spotify's help, your podcast can reach new heights and connect with listeners all around the globe. It's time to embark on your podcasting adventure!
Part 3: Bonus Tip: A Useful Tool for the Podcast Users
As a new podcaster, you may like making a podcast on Spotify that is unique, high in quality and engaging for your listeners. You might also want to learn from other podcasters and use their podcasts as references or sources. However, creating and editing audio files can be challenging and time-consuming, especially if you don’t have the right tools and skills.
One such remarkable tool for podcasters is KwiCut. It is a very useful website for anyone who wants to create high-quality and creative audio content for podcasting or other purposes. You can use KwiCut to transcribe, clone, and generate speech from any audio file. You can also mix and match different voices and effects to create unique and creative audio content. The website is very easy to use and affordable. You can sign up for a free account and get 10 minutes of audio processing per month. You can also upgrade to a premium account and get more minutes and features.
Compatibility
- KwiCut works seamlessly with all major web browsers and across various devices, including Windows, Mac, Linux, Android, and iOS.
Key Features
- Transcription feature allows you to convert any audio file into text with high accuracy and speed.
- Voice cloning allows you to create realistic synthetic voices from any audio sample.
- Text to speech permits you to convert any text into speech.
Functions
- With the transcription function, you can upload an audio file from your device or paste a URL from the web; and choose from different languages and dialects for transcription.
- Voice cloning assists in uploading an audio file from your device or paste a URL from the web; you can analyze the audio file and create a voice model based on the speaker’s voice characteristics; and use the voice model to generate speech from text or to modify existing audio files. Also, you can mix and match different voice models and effects to create unique and creative audio content.
- With the text to speech feature, you can type or paste any text on the screen and choose a voice and a language to generate speech; upload a text file from your device or paste a URL from the web and download the file as well.
Conclusion
Podcasting has become a dynamic and accessible medium for sharing ideas and stories with a global audience. Podcast hosting Spotify with its extensive reach and user-friendly features, is an excellent choice. This step-by-step guide has equipped you with the knowledge to get your podcast up and running on Spotify, and the bonus tip introduced you to KwiCut, a valuable tool to enhance your podcasting experience.
Now, it's time to embark on your podcasting journey and share your unique voice with the world. Happy podcasting!